Take back more control of your writing career.
Be true to yourself. Attract more readers. Build the legacy you envision.
Let go of the overwhelm, fear, and marketing tactics that don’t work.
Applications Now Open! | Next Cohort begins October 2024
⭐⭐⭐⭐⭐ “Working with Andrea is one of the single best investments I have made in the last 14 years…like having magic fairy dust sprinkled on your brand.”
There’s nothing else quite like this author branding & marketing program for authors.
Author Brand Strength Group Program
Connect with your readers & attract media, agents, or publishers — all while being TRUE to yourself!
This six-month author branding and marketing program is designed to help you learn how to brand and market yourself and your work AND put it all into action. Check out what’s included…
My Proven Author Branding Method
Learn What You Actually Need to Know About Branding & Marketing
No more chasing the latest marketing trend, or wondering if the newest tactic will work for you. I’ll guide you through the only truly cohesive branding and marketing program for authors, based on the system I developed–the Brand Strength method–and use with clients every day. This is the same methodology my clients from debut authors to bestsellers have used to consciously create the careers they want.
Easy to navigate, the method is broken down into bite-sized education modules, including video lessons, worksheets, checklists, templates, planners, and more! Plus, with exclusive 24/7 access you’ll be able to work at your own pace, when your schedule allows.
“The course’s foundation is to own your authenticity and uniqueness. The building blocks are methods to connect with readers, share your work, and develop a career on your terms. No matter where you are on your journey—an emerging writer or established—Andrea’s expertise and guidance make the path forward clearer, brighter, and easier. “
Hi, I’m Andrea Guevara, want to learn a bit more about me? Click here.
Dedicated Strategy & Feedback
Regular, focused coaching sessions with Andrea Guevara, The Author Branding Expert (that’s me) where you’ll get expert guidance, be able to ask questions, get feedback, targeted advice, and learn from your peers. All designed to help you exactly where you are in the publishing journey.
Connect with Like-minded Writers & Industry Experts
From live group coaching sessions to our private, supportive online community, you’ll have many opportunities to connect with, learn from, and grow alongside other motivated, big-hearted writers as you learn and support each other. Plus, you’ll also get to meet industry experts during our periodic guest speaker events!
This is the author branding program for writers committed to taking back more control of their careers.
“I feel so much more confident about the publishing process and my place in the market.”
“I know the dangers of setting expectations too high, but the truth remains that Andrea’s program has been transformative for me…I highly recommend it.”
Who this is for:
We create a customized approach to wherever you are in the journey, so where are you right now?
An Author preparing for publication.
A Published Author who’s ready for change.
An Author-to-be ready to prepare for success.
WATCH: Bridget Crocker’s experience with the Author Branding program
Learn more about Bridget’s experience with the program and how it helped her prepare to pitch agents, get a book deal, and beyond.
This program is for those who are serious about their writing career and ready to learn and implement the best ways to set themselves up for success.
Questions? Check out the FAQ.
Brand Strength Method Branding & Marketing Modules Overview
My Brand Strength™ Method for author branding is designed to help you clarify, position, and leverage your personal brand, so you can attract more readers & build a fulfilling, lasting career.
Aside from the Introductory course, you can ONLY access these on-demand modules in this program. I don’t sell it as an individual online course anymore.
Understand Branding & How it Helps
In our introductory module, you’ll learn the basics of what branding is, the important role it plays in the publishing process and how you’ll begin to use it in thisprogram.
1: Understand Your Own Value & Uniqueness
You don’t have to become an influencer or contort yourself into a brand that doesn’t feel like you. Who you are informs your personal brand, we’ll help you do the foundational work you need to begin to understand your own unique value.
2: Get to Know Your Readers
We’ll unpack how to better know your IDEAL readers and begin to brainstorm the ways you serve them, so you will intuitively know how to connect with them later.
3: Understand Your Market & Competition
Research what’s going on in your genre and how your work and you fit.
4: Industry Awareness
What you need to know about how the publishing industry works now, and how to leverage your brand.
5: Learn How to Position Yourself
How to position your brand with your audience and create a sustainable strategy for building connection with them.
About Andrea Guevara
Hi, I’m glad you’re checking this part out. It’s important to know who I am and why you’d even care to listen to me or learn from me. 🙂 Here’s my official bio:
Andrea Guevara is an author branding expert who helps overwhelmed writers position themselves for publishing success and confidently reclaim control of their careers. Formerly the Brand Director of BinderCon, Advisory Mentor for the Queen of England’s Young Leaders Programme (UK), and a UCLA Extension Writers Program scholar, she brings a unique blend of brand strategy, design, psychology, and publishing industry knowledge through her signature author branding methodology, Brand Strength. She was named a Top Ten Designer by Creative Public, a UCLA Bruins Business 100 honoree, and her previous business was named a Top 10 Greenest Homebased Business in America by StartUp Nation.
She teaches and speaks on author branding and marketing online and nationwide and has done so for Jane Friedman, Bennington College Writing Seminars, UCLA Extension Writers Program, Cal State Long Beach, Leigh Stein, PANA, and others. Her writing has also been featured in DAME, TheWriteLife.com, JaneFriedman.com, Role Reboot, and others. She’s also working on a couple of books of her own. 😉
Pricing & Value
This program is the perfect alternative to working with me privately, if you currently do not have the budget for 1-on-1 consulting. There simply is no other program like this for authors that offers a 360-degree wrap-around approach to building your writing career. While we cover marketing, it’s so much more than that. Not to mention that most author and book marketing resources cover less and cost more.
Working through my entire Brand Strength author branding process with me 1-on-1 starts at $15,000 and goes up depending on whether you need a new website or other services, and marketing support.
I wanted to take this same methodology, but be able to help more authors through this group format and as a result I am able to offer it at a much lower price.
Your Investment is only $3,180, which includes:
- Six-month, On-demand Access to my Brand Strength Author Branding & Marketing modules
- Focused coaching sessions, twice per month
- Feedback at live sessions and via our private app
- A supportive, proactive online community where you can rest easy knowing you’re among positive, likeminded authors.
- Periodic guest experts
- Discounted 1-on-1 strategy sessions with Andrea
Most folks choose the monthly payment option, but a lump sum option is also available if you prefer.
Please note: We put a pause on reviewing applications right now, but you can still apply and we’ll get back to you in a few weeks. Alternately, if you prefer to wait, but want to hear when we open up enrollment again, please sign up for the waitlist here.
Does this value vs price breakdown seem “too good to be true”? I get it. I know that a lot of salesy folks inflate the value of their offerings to make their program look more valuable, but this is the real deal. This is what I charge for these services, curriculum, recommendations, and expertise. The only way I am able to offer this program at such a steep discount is because it’s a group format. No BS, I want to help more authors, and I only have so many hours, so this is one big way I’m able to do just that. 🙂 I hope you’ll be one of my new cohort members! ~A
What Clients Say
“The program gave me the tools to find clarity about who I am as a creator alongside expert insight into the business of publishing, and what amazing things I can do with that knowledge. Since integrating what I’ve learned in the program, I feel a sense of flow between my creative work and my brand. If you’re ready to own your creative life, Andrea’s group program is like having a master gardener guide you through the very necessary but messy stages of career and personal growth.”
“Andrea demystifies the branding process with short, to the point modules that explain with detail how you would create a brand and online presence that reflects your work. Along with hours of tutorials, her Office Hours sessions to answer questions or just be with you as you walk through the process were generous and helpful. You really feel as though you have a friend who is a brand specialist walking you through it.”
“Working with Andréa is a profound experience. While most brand strategists offer mass-produced, superficial advice, Andréa challenges you to dig deep into your creative identity, articulate your unique gifts, and communicate them to your target audience. Don’t be surprised if this work on your brand spills over into all aspects of your life—getting to know who you are and what you really want to achieve is a powerful invitation to make all kinds of positive changes. Andréa’s warmth, sincerity, and good humor make her a joy to work with. She is the real deal and worth every penny!”
“I know the dangers of setting expectations too high, but the truth remains that Andrea’s program has been transformative for me. It’s helped me think deeply about my overarching goals as a writer, the audience I’m trying to reach, and the strategies for outreach that are best tailored to my strengths and resources. Andrea takes intimidating, vital questions—”who am I?” types of questions—and breaks them down in ways that somehow feel manageable. I’ve changed the way I approach my work and shape my days because of this program. I highly recommend it.”
“After finishing my manuscript, the program was just what I needed to kick-start the next phase of going to market. I came away with a solid understanding of my brand and created the assets I need to streamline my website for agents and my ideal readers. I feel so much more confident about the publishing process and my place in the market.”
“What I accomplished with Andrea in only 3 months was amazing. Her program gives you relevant information that, if you follow it, moves you from polishing your story to identifying the right publishing venue.”
“She brings the perfect balance of strong expertise and insight and an intuitive, client-centered approach. The consistency of my website design and branding with who I am and what I do makes me confident to invite people to look at my work, knowing that it’s an authentic representation. I can’t imagine working with anyone else.”
FAQs
How do I know if it’s the right time for me to start?
I’ve created some quick videos for you. Check ’em out:
Will this program help me with my book launch?
Yep. If you’re beginning to prepare for your book launch this program will give you everything you need to figure out your brand, understand how to reach your readers more effectively, and create actionable plans to do everything you need to do to have the best possible book launch (and beyond)!
That being said, if your book is publishing in the next month or two, you likely will not have time to get everything done, unless you’ve already been working on your branding and marketing for a while.
What is Branding (really)?
First, let’s define Personal Brand
A personal brand is your professional persona made up of a variety of elements, including, but not limted to: your body of work, your name, your logo, color scheme, social profiles, personality, business practices, professional experience, values, what you stand for.
Branding
is simply the self-knowledge, customer knowledge, strategy, planning, and actions that go into crafting a brand and then how it interacts with the world.
How is this different than other author marketing programs?
I can’t speak for others, but when you work with me and my team you get the best methods and tools used by successful entrepreneurs and brands adapted to the specifics of the book publishing world. You get insightful plans for how to take more control of your career in ways that work with who you are.
In short, you get the tools and methods that almost no one else is offering, in a format that no one else is.
This is a program I created as a person with an almost unheard of combination of experience as a veteran branding and design expert, entrepreneur, writer, and industry professional who works hand in hand with agents, publishers, publicists, marketer, editors, book coaches, and authors on a daily basis.
Because I originally came into the writing world as an outsider, I’m not stuck in the old ways. I see things differently and as a result see the opportunities others don’t.
I’m on a mission to change this industry for the better, from the inside, by giving authors (including those on the margins!), the best tools and insights to help them build a career in a way that puts more power and energy back into their hands, sets them up for success, and gets their publishers excited too.
How is branding different than marketing?
Marketing brings short-term sales.
I like to say that marketing is like dating around, or a one-night stand. You’re just looking to seal the deal. Branding is more like doing the work you need to do to attract and keep your soul mate, and live a life of mutually beneficial partnership.
Branding builds careers.
Plus branding is more fun, more insightful, and builds the foundation you need to do whatever you want moving forward. A personal brand is like a human being, ever-evolving (hopefully) yet true to you.
While Branding is the focus, marketing tactics, planning, and implementation is a priority in this program as well. They work in hand-in-hand.
Why is a 6-month commitment required?
Hey I know that sounds like a lot, but here’s the deal. There is no magic wand I can waive that will magically set you up for success in a week, or month. Could you cover some serious ground in just 3 months? Sure.* But the thing is life happens–almost no one gets things done as fast as they think–and I want to make sure you’re successful. Six months gives you a chance to learn what you need, implement, get feedback, etc. and move the needle. Plus, if you know that you and your peers are in it for at least 6 months, you know you have a solid set of folks who are there to help you.
We’re in this together, to change your career, to make an impact, and shift things. A rising tide lifts all boats.
Give me 6 months, commit to doing your part, and you will see the transformation.
*If you need your brand launched (or fixed) that’s possible with this program as well. Let’s say for intance, you want to launch in 4 months. Great. Launch at month 4 and then you’ll have two more months of support post-launch.
Also, if you need everything done faster and want more hands-on help, in less than 6 months, and have a larger budget for support services, my full-service 1-on-1 offerings may be a better fit for you.
Are guest speakers paid?
Yes! It’s our standard practice to pay our guest speakers. We make every effort to pay them their full speaking rate because we value their time and insights. In rare cases, some speakers prefer not to be paid.
Do you offer scholarships or discounts?
At this time we are not able to offer scholarships or discounts. However, we hope to be able to do so soon. If you cannot afford the program at this time, we encourage you to sign up for the wait list to be notified of the latest news about the program. We will announce when we have the ability to provide assistance. And being on the newsletter email list will provide access to other free and lower-cost resources as well.
*Why am I not selling this education system by itself anymore? The reality is that people lose steam with online courses. I used to offer a previous version of this system but I’d often find that folks would stall out, not finish, or need more hands-on guidance that simply can’t be offered through recorded classes. Also, note that the curriculum may change and adapt as we continue to hone it, so order of modules or content may change.
“If you want something you’ve never had, you must be willing to do something you’ve never done.”